Protestant Reformation Essay

In the early sixteenth century, Western Europe’s religious face was dominated by the Roman Catholic faith. The Catholic Church was the sole athority power of day to day values, and before long, conflicting social and political issues began to shake the foundation of the corrupt Catholic Church. Moreover, Western Catholics began to realize the corrupt nature of the Church; as the selling of indulgences was challenged by Martin Luther’s 95 Theses, the hierarchal nature of the Church was displayed via blatant acts of simony, and the concept was purgatory was outwardly questioned. Ultimately, as westerners caught wind of the aforementioned doings, an attempt to reform the Catholic Church began brewing: the Protestant Reformation. This Reformation ultimately led to several significant social and political consequences. On one note, the Reformation led to the once-all Catholic western Europeans being separated into several demographics: Catholic Christianty, Protestant Christianty, and Orthodox. As a result, the belief of the founder Jesus Christ was magnified, as well as the belief of the Bible as a doctrine of salvation (in the Protestant faith). Consequently, the popularity of the Bible led to it being printed in vernacular rather than Latin, and thus the Bible began to appeal to a larger audience rather than solely the wealthy and educated. This accessiblity to the lower class revealed the teachings of faith to a previously uninformed demographic. Also, Protestantism had created a new, highly individual spirituality. Survival and salvation depended upon inner faith and self-disclipline, thus a larger emphasis was made on personal commitments and values. As the teachings of the Bible were made more widely availible, the aforementioned notions became more widely available. With this newfound knowledge, and with the economic power of the church now lessened, there came a growth of induvidual liberty. These newfound attitudes and economic turn-around consequently reflected principes of, and led to, capitalism. On another hand, another consequence of the Reformation was many dispays of intolerance. More specifically, King Phillip II of Spain and Bloody Maryof England actively persecuted Protestants. Also, with the Reformation leaving the Church’s power teetering, several Rulers were empowered against the Church. Henry VII, for example, nullified the Pope’s powers, and in turn the Rulers of Europe had the power to rule their countries however they wished, from square one. This, ultimately, gave rise to the notion of nationalism, which gave rise to the growth of the modern state. Conclusively, the effects of the Protestant Reformation were very much significant. Starting in the hands of Martin Luther, the reform not only tore apart the religious unity of Europe at the time, but also contributed to induvidual attitudes and values, the growth of nationalism and the modern state, but also shined a light on the path to a capitalistic society.

United States Cancer Society

The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service. The Society is headquartered in Atlanta, Georgia, with state Divisions and more than 3,400 local Units. The Society is the largest source of private, nonprofit cancer research funds in the United States. The Society's prevention programs focus on tobacco control, sun protection, diet and nutrition, comprehensive school health education, early detection, and treatment. A variety of service and rehabilitation programs are available to patients and their families. Through its advocacy program, the Society educates policy makers about cancer and how it affects the individuals and families they represent. For more information contact the American Cancer Society at 1-800-ACS-2345 or visit www.cancer.org. The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service. The American Cancer Society's international mission concentrates on capacity building in developing cancer societies and on collaboration with other cancer-related organizations throughout the world in carrying out the strategic directions of the American Cancer Society In 1947 the American Cancer Society also began its public education campaign about the signs and symptoms of cancer. They were termed â€Å"Cancer's Danger Signals†. The original 7 danger signals were: 2. A lump or thickening in the breast or elsewhere. 5. Persistent indigestion or difficult swallowing. 7. Any change in normal bowel habits. Ten years later, the order was rearranged putting the â€Å"unusual bleeding or discharge† in the first place. The signals were retitled and reworded slightly through the years, until the wording was changed in 1969 to the acronym CAUTION. The first letter of each sentence was lined up to spell CAUTION. Thickening or lump in the breast or elsewhere. Indigestion or difficulty in swallowing. The warning signals remained as above until their use was discontinued in the early 1980's. Some of the Society's patient service programs include: Transportation: Trained volunteers drive patients to and from treatment. This program is called Road to Recovery in some areas. Reach to Recovery: Trained volunteers who are breast cancer survivors visit women who have been recently diagnosed with breast cancer. The volunteers serve as positive role models, talk with women about their feelings and concerns, and provide written materials about breast cancer and related subjects. â€Å"TLC† is a â€Å"magalog† designed to provide information and special products, such as wigs, swimwear, turbans, hats, bras, and breast prostheses. Look Good†¦Feel Better: In partnership with the Cosmetic, Toiletry and Fragrance Association Foundation and the National Cosmetology Association, this free public service program is designed to teach women with cancer beauty techniques to help restore their appearance and self-image during chemotherapy and radiation treatment. Man to Man: This group program provides information about prostate cancer and related issues to men with prostate cancer and, in some areas, their spouse or significant other. Children's Camps: In some areas, the Society sponsors camps for children who have, or have had, cancer. These camps are equipped to handle the special needs of children undergoing treatment. Hope Lodge: Temporary accommodations are provided in some areas to cancer patients during their treatment. I Can Cope: This patient and family cancer education program consists of a series of classes. Doctors, nurses, social workers, and community representatives provide information about cancer diagnosis and treatment, as well as assistance in coping with the physical and emotional challenges of a cancer diagnosis.

International Marketing Essay

UK is one of the major centers for commerce and international business in the world. It is one country that has had to raise its economy through free trade and other business related portfolios. It later developed to principles of liberalization of international trade and investments in order for it to expand and grow especially in the 20th century. It has been able to attract large investments from multinational countries in order to meet the demand for the larger British population thereby minimizing unemployment rates. This paper will therefore examine the investment opportunities and challenges in UK (Office for National Statistics, UK 2006). Foreign investments Opportunities The UK has very many opportunities in terms of foreign investments. It is one of the fifth largest economies in the world and second in the European Union. The country’s capital, which is London, is considered a haven of investments especially in the financial sector. The country has a GDP of $ 2. 1 trillion and a GDP growth rate of 2 %. (2007 estimates). Most of the opportunities lie in the service sector (Office for National Statistics, UK 2006) Industries UK has very many industries that can be invested in by any foreign country and the major ones are; agriculture, telecommunications, manufacture, fishing and tourism. The UK is one of the leading countries in agricultural exports and this is the main driving force for its economy. (Bailey, 1999) International trade statistics Major exports The dollar value for most of the export trading has been improving due to increase in demand for exports going by recent statistics on total exports from the UK. The trend however has been found to be fluctuating and that it depends on other factors such as; political stability, foreign policies etc. (Office for National Statistics, UK 2006) The major exports the country has been undertaking are the agricultural produce; wheat, rice, maize and tea. In the manufacturing the sector, the country exports agricultural machinery such the tractors and its implements, food, tobacco, paper, printing, textiles, paper and publishing. In the service sector, the country has developed high-tech networks in the telecommunications industry. The leading company in this sector is Vodafone and it has also gone global in its service provision. Major imports The major imports that are imported to the country include automobiles, horticultural produce, tea, coffee, and oil. The dollar value for most of the imports is low as the demand for the products reduces in the country. The dollar value increases when oil products become scarce due to international demand. (Bailey, 1999) Balance of payments situation According to the Office of National statistics, the manufacturing industry accounted for approximately 19% of all the national output in UK last year and also made up to 16% of all the employment in the country. The British economy does not however depend entirely on this and it may decline in the next two to three decades. Other industries are coming up especially the service sectors with a view to balance payments situation in regard to treasury bills. (Office for National Statistics, UK 2006) Exchange rates Exchange rates in the UK have been changing since the year 1999 and today, the exchange rates are way below the 0. 54 mark. This can be attributed to the changing events of the decade and globalization (Bailey, 1999). The following table shows the changing exchange rates-over the counter- for the Sterling pound, Euros and the dollars. Year ? /USD USD/? ?/EUR EUR/? 2005 ? 0. 5500 $1. 821 ? 0. 6842 â‚ ¬1. 463 2006 ? 0. 5426 $1. 859 ? 0. 6815 â‚ ¬1. 467 Source: Office for National Statistics, UK 2006 Trade restrictions 1. Embargoes Embargoes are political trade tools that are put by trading bodies or governments in order to support a justified peace process. Trade embargoes in the UK has been used to support either the EU or the UN in order to deny individuals the opportunity to use money from international trade in buying weapons of mass destruction. This will be used for the purpose of containing retrogressive countries the financial capability to use trading activities for insecurity purposes. Such countries which have been blacklisted by the UK include; Iraq, Iran, Sudan, Zimbabwe etc. (Neid, 1988) 2. Quotas Tradable quotas are policy instruments aimed at restraining trade of certain commodities in the UK. Limiting the production or importation of non-environmentally friendly automobiles can reduce taking for example greenhouse gases. The UK has been able to meet its environmental objective through the implementation of quotas systems. (Neid, 1988) 3. Import taxes Import taxes are designed to protect local industries from international competitors who may be financially stronger than them. This strategy has been utilized by the UK in order to protect vulnerable sectors of its economy. Although it allows importation of textiles, the country charges high import taxes on all unprocessed hides and skins to protect its local industries. (Lawrence, 2002) 4. Tariffs Trade tariffs are the main hindrance to trading between two countries. These trade tariffs depend with policies formulated by individual countries concerning how the countries wish to conduct its trading. The United Kingdom has however developed a smooth and business free environment for most countries in Africa, Asia and the U. S. this has made investment more conducive for many multinational firms. (Neid, 1988) 5. Licensing Licensing is one of the techniques used to promote international trading. The UK has been able to utilize licensing agreements with other international firms to boost its trading. The country has also been able to license many international firms to operate in the country as a means of encouraging investments. (Lawrence, 2002) 6. Custom duties Custom duties are one of the main sources misunderstandings between countries due to the fact that they favor the home-based industries. Custom duties are usually employed by the government top curb influx of external products into the country. The UK has been able to utilize this remedy effectively especially in sectors which the government feels threatened such as energy, education, transport and manufacturing. (Bailey, 1999) Extend of economic activity not included in cash income transactions The extent, to which other economic activities which does not include cash income transactions, is not wide and especially that the economy is entirely dependent on two core industries. I. e. service and manufacturing. The rest which may not involve cash transactions. (Neid, 1988) Counter trades The UK has used counter trade strategies to improve their international presence in almost all its sectors. Counter trades function effectively when the trading countries agree on issues such as import duties, taxes and tariffs (Bailey, 1999). Labour force The UK labor force currently stands at 31 million going by 2007 statistics. Majority of this labor force are concentrated in the private sector and some of them in the public sector. Most of the employees in sectors such as the health sector may have been imported to the country to serve as nurse this has been caused by the worldwide shortage of the same. The unemployment rates in UK currently stand at 5. 4 %( 2007 estimates) most of whom are fresh graduates and the poorly educated young men and women in the country. (Office for National Statistics, UK 2006) Inflation rates The inflation rate for the UK as at 31st December, 2006, was 2. 3% and a poverty rate of 17 % by then. The inflation however, fluctuates depending on the economic situation of the country (Office for National Statistics, UK 2006) Developments in science and technology UK is one of the European counties which have invested heavily on innovation and technology. Almost all sectors of its economy are coping up with changes in technology. The country is using technology as means of out-competing its competitors in the manufacturing and service sectors. That is why most firms in the country are investing in research and development. The government has been able to utilize 5. 4 % of the GNP on R&D in the last fiscal year ending March 31, 2007. The technological skills of the current labor force in the UK can be rated good depending on which sector one is referring to. With reasonable levels of literacy (79% at the moment), the country’s population can improve. (Office for National Statistics, UK 2006) Conclusion There is a team of science and technology promoters under the department of UK Trade and Investment whose role is to help firms realize their international potential through partnership support and knowledge transfer. It mainly enhances competitiveness of companies trading in the UK and also those involved in international trade. The UK has been able to attract high quality foreign direct investments through this department which offers guidance and direction including available opportunities and marketing. References Bailey, M.(1999): Exchange rate trends and trade performance; Waldwick Archive, Vol 12 Ferguson, N (2004): Empire, The rise and demise of the British world order and the lessons for global investments. Basic Books, Oxford, p 90 Lawrence H. (2002): Exchange rate between the United States dollar and forty other countries and its effects on investment, Macmillan, Washington. P 34-40 Neid H. (1988): Multinational investment strategies in British Isles, Routlegde, UK. P 122-131 Office for National Statistics (UK 2006): The Official Yearbook of the United Kingdom of Great Britain and Northern Ireland. P 45-57

Film & Society Essay Example | Topics and Well Written Essays - 500 words

Film & Society - Essay Example The aspect offers an excellent lesson that an individual’s fear over particular things in them or their fear over change may project onto other things that may result to the development of very ugly social situations. The aspect helped me to understand that a healthy social life is solely dependent on my readiness to accept change so as to accommodate other people with their social aspects. Fear of change, however, only results to adverse social implications (Grainge 45). The twelve angry men film involves an eighteen year old Hispanic boy whose origin was in a slum on a trial. He was facing allegations of having stabbed his father to death. The twelve jurors happen to be the film’s protagonist. They were involved into a very long discussion in trying to make a verdict whether the boy was guilty or not with jurors shifting from one stand to another depending on rising facts as the discussion continued. Finally, all the jurors except the juror three came to a consensus that the boy was not guilty (Rose 45). After the juror three had given many arguments, he ended up making a remark that rotten kids they should work their life. The remark revealed that he had a poor relationship with his son, and that was his main reason for him pushing for the boy to be regarded as guilty. The aspect also creates an impression of how fear of change and lack of understanding may cause adverse social implications. However, he finally lost his temper and broke down to cry and changed his vote to not guilty (Rose 87). In the movie the smoke signals, the movie’s protagonists Thomas and victor are revealed to have been brought up by victor’s father, Arnold. Thomas being rescued by Arnold from a fire that killed his parents considered victor’s father as a hero while Thomas endures his father’s domestic violence, child abandonment and alcoholism. He, therefore, regards his father bitter resentment

Competitive Balance Policy Essay Example | Topics and Well Written Essays - 1500 words

Competitive Balance Policy - Essay Example The essay "Competitive Balance Policy" presents a critical evaluation of the approaches and policies to achieve competitive balance in North American sports and European sports. One of the most used principles of football is "the good of the game and the interest of the fans, is enhanced when all clubs have a reasonable opportunity to compete for championships at least periodically†¦ the game is not enhanced when controlled by a few wealthy clubs". The above statement suggests that there has to be a fair ground for all clubs to compete in football, with the experience of football to the fans enhanced when there lack a few clubs that dominate the game over others. In case the chasm between the rich and the poor clubs becomes greater, there would be a negative effect on sporting competition, which would affect the quality balance making football a preserve of a few clubs. To prevent such unfair balance, clubs in European football, as well as North African, have undertaken to imple ment a number of policies. European football leagues employ collective selling of broadcasting rights to media houses to ensure quality balance among all the clubs. Today, the value of broadcasting rights has increased tremendously in European football league. For instance, in the 2011-2012 league sessions, the European premier league received more than 1.1 billion pounds as revenues from the sale of rights to media houses to broadcast matches from the European clubs, one of the most successful collective bargain systems

International dimensions of Intergrated Marketing Communication used Essay

International dimensions of Intergrated Marketing Communication used by ABSOLUT VODKA - Essay Example Ð °lliÐ °nce to offer customers globÐ °l reÐ °ch Ð °nd Ð ° smooth trÐ °vel experience; it is the company that managed to build strong relationships with its customers during short periods of time and reach big world recognition. Due to its huge success in beoming the leÐ °ding Ð °irline Ð °lliÐ °nce in the globÐ °l Ð °viÐ °tion business, the compÐ °ny hÐ °s been voted Best Ð irline Ð lliÐ °nce by SkytrÐ °x in 2003 Ð °nd 2005. From its eÐ °rly beginnings in 1997 with five founding Ð °irlines, 14 member Ð °irlines now come under the StÐ °r Ð lliÐ °nce fold: Ð ir CÐ °nÐ °dÐ °, Ð ir New ZeÐ °lÐ °nd, Ð NÐ , Ð ustriÐ °n Ð irlines, bmi british midlÐ °nd, LÐ °udÐ ° Ð ir, LufthÐ °nsÐ °, MexicÐ °nÐ °, SÐ S ScÐ °ndinÐ °viÐ °n Ð irlines, SingÐ °pore Ð irlines, ThÐ °i Ð irwÐ °ys InternÐ °tionÐ °l, TyroleÐ °n Ð irwÐ °ys, United Ð irlines Ð °nd VÐ RIG. TodÐ °y Ð ° StÐ °r Ð lliÐ °nce Ð °ircrÐ °ft tÐ °kes off or lÐ °nds every four seconds to one of 729 Ð °irports in 124 countries, providing customers with Ð ° truly globÐ °l reÐ °ch. Focusing on customer priorities, StÐ °r Ð lliÐ °nce Ð °irlines hÐ °ve concentrÐ °ted on hÐ °rmonising timetÐ °bles to reduce trÐ °nsfer times Ð °t Ð °irports Ð °nd offer seÐ °mless worldwide trÐ °vel. In addition to reducing customer turnover, important reason supporting the importance of customer satisfaction is the belief that a satisfied customer base is likely to be a firms single greatest source of sustainable competitive advantage (Sriram et al., 1992). This implies that a loyal customer base is an asset composed of the discounted present value of the future stream of profits from a continuing relationship. StÐ °r Ð lliÐ °nce hÐ °s Ð °lso responded to the customer’s need for recognition by linking Ð °ll Ð °irline frequent flyer progrÐ °mmes thus Ð °llowing pÐ °ssengers to Ð °ccrue Ð °nd redeem mileÐ °ge Ð °cross the network. To celebrÐ °te the 5th Ð °nniversÐ °ry StÐ °r Ð lliÐ °nce hÐ °s lÐ °unched Ð ° promotion Ð °llowing members of the Ð °irline loyÐ °lty progrÐ °mme to eÐ °rn up to 55,555 bonus miles by flying five different StÐ °r

Women Among the Celts Research Paper Example | Topics and Well Written Essays - 2250 words

Women Among the Celts - Research Paper Example The Celtic life remains today a historical masterpiece of ancient communities and how such an ancient community differentiated itself from the rest through its beliefs, practices and cultures. Similarly, unlike in other ancient communities, the Celtic woman was much different, and played much more roles in the community than women in other communities at this time. Though the current history might have been badly tainted by the Christian monks through Christian moralizing, conquering of such communities, and interpreting their practices in determining what was acceptable and what was not, the Celtic practices and culture regarding women stands as a unique culture, where women played a central role and earned great respect. The Celts were an ancient community occupying the major parts of the British Isles and Europe for more than 800 years, between 700 BC and their last mentions before they were completely assimilated into the Roman Empire around 100AD.1 According to Fox, the Celtics had no established empire, hand no known cities, did not develop any written language, but their culture had a great impact in Europe, spreading all over from Ireland to the Black Sea. In fact as fox explains, their name is derived from the Greek word ‘Keltoi,’ meaning a hidden people; a reference given due to the lack of an elaborate written language. All tales were memorized and carried from generation to generation by the wise men, or the Druids, who were committed to a rigorous study to commit everything in their memory. The druids as explained above included both men and women. The history of the Celtic people was transcribed between 6th and 7th AD by Irish Monks forming the famous collection known as the Ulster Cycle, which is thousands of years old and from which much of the Celtic people history is learned and well conceptualized. Spence argues that in the ancient Celtic society, the Druids and Druidess were members of an intellectual elite group with knowledge and advanced training, which qualified them to practice as priests in the Celtic pagan religion.2 Interestingly, the above elite group underwent a rigorous training of more than 20 years studying astronomy, law, poetry, literature, and history of the community. Female druids had a role of mediating for their community, performing sacrifices, presiding over religious functions, and interpreting omen in the community; they were therefore important religious mediators held in high esteem among the Celtics. Mainly, the Druids and their male counterparts the Brads and Vates monopolized community rituals (Jones, 84).3 Moreover, as Jones noted, no ancient sources explains women as having played any important part as priestesses. This has been problematic in that as Jones argues the Roman observers, mainly males and having come from a male dominated culture could have ignored the recognition of Celtic women in power. This was because; in the Roman Empire, a woman was observed as a possessio n of a man; the idea of having a female in such a leadership position was not worth any thought to them. The history of having Celtic women as both rulers and chieftains was therefore a greater probability, noting that they were prominently involved in religious practices and rituals; the lack of any evidence to show their roles in power could have been affected by the Roman men’s ego, through which the myths of the Celtics were passed down through generations. This is more probable noting that Tacitus in the first century CE claimed that â€Å"the Celtics made no distinction between female and male rulers,†

Implementation of Health for all Essay Example | Topics and Well Written Essays - 3250 words

Implementation of Health for all - Essay Example This makes the staff responsible and accountable. The administration can ensure the retaining of efficient workers by offering them a promising career in health services. The health for all children has taken a new shape with implementation of Hall 4 recommendations. In pre Hall 4 period the implementation was limited to enquiring the families about the child health and submitting the details to the concerned department, which use that data in policy making. But the report of Hall which is termed as Hall 4 concentrates on complete health for all children and extends the scope of health visitors from survey persons to a complete health care activist. The targets of the scheme had increased manifold. The process was not limited to health surveillance and it was extended to screening, diagnosis, timely intervention, extending the needed help and frequent visits to implement the advice. This type of policy was framed keeping in view that the health is the right of every child and by following a holistic approach. The prevention of physical and mental health disorders was also made the part of the health care activities. It stresses on giving support to f amilies to cope up with health needs of their children. Generally the deprived families approach health care when the damage was done. The Hall 4 implementation specially targets this type of parents and families and developed a frame work to contact them, advice them and make them enable to get assistance and the needed help from the agencies implementing health for all children: Hall 4. The implementation's target is to enable every child to start life in healthy condition; both physically and mentally. Previously the deprived children used to be disabled either physically or mentally by the time they come into contact with health services. The Hall 4 implementations include recommendations for this type of deprived families also. They are contacted at regular intervals to monitor their child health and motivate them mentally and for helping economically if needed. (Economical help here is to assist them to get income and making them to spend on the health improvement). Aim of the report The pre Hall 4 implementation of health for all services was limited to health surveillance. The implementation of Hall 4 recommendations is to attain health for all in both letter and spirit. In some PCT s the health care situation and the performance of health visitors are not satisfactory. The analysis of the present situation and the need of any changes in management and organisation should be discussed and evaluated. The intervals between visits of health visitors to the families having children are also a point of content. Till now the babies were checked at 8 months and 18 months age. But now it was being recommended that the babies were to be checked at birth, six weeks, six months, 1 year and 2 years age. But there are some perceptions that the gap between the intervals of visiting may result in disability either physically and mentally for children of deprived families. These different perceptions about the intervals in health visits were to be discussed keeping in view org anisational and managerial issues. In some cases it was felt even by the staff that the gap betw

Public Awareness on COPD Research Paper Example | Topics and Well Written Essays - 1750 words

Public Awareness on COPD - Research Paper Example The paper will further suggest new awareness programs that should be put in place for effective public awareness of the disease. Chronic obstructive pulmonary disease is a collection of illnesses characterized by impediment of airflow that can be linked with breathing-related symptoms for instance expectoration, unceasing cough, panting and exertional dyspnea. It is supposedly the fourth principal cause of death in the United States and can occur with or without considerable physical destruction or signs. Conversely, the disease is frequently a silent and unrecognized disorder, mostly in its premature stages (Mannino et al, 2002). Sutherland and Cherniack (2004) also assert that COPD is a condition of continuous airflow limitation caused by lung parenchyma and persistent irritation of the airways. An increased decline in the forced expiratory volume from the standard rate in grown-ups over 30 years of age of nearly 30 ml per year to almost 60 ml per year is the prime physiological abnormality in this is disease. The disease course starts with an asymptomatic stage in which lung function worsens without associated signs. When the Forced Expiratory Volume (FEV) has dropped to around 50 percent of the predicted standard value, the subsequent symptomatic stage occurs but it can vary. Since extensive deterioration in airflow has already taken place by the time most patients present with symptoms, it is sound to conclude that the extent of airflow limitation is only one of many factors that determine the onset of symptoms. An extra physiological abnormality that is usually seen in patients with moderate to severe chronic obstructive pulmonary disease is hyperinflation, which arises at rest and deteriorates with exercise. It is marked mainly by an increase in the functional residual capacity, placing the respiratory muscles at a mechanical disadvantage, thus raising the work of breathing and lowering exercise tolerance. Other physiological abnormalities

English contract act Coursework Example | Topics and Well Written Essays - 1500 words

English contract act - Coursework Example A promise to offer something of value shall be regarded as consideration. A promise to repair a house next month is the analogues of carrying out the yard work in reality when assessing whether consideration is there or not. There should be a deal between two parties if one promises to do something if the other carryout some obligation. Consideration should not be relates to earlier period. It should have moved from the side of the promisee. Consideration should be satisfactory. It must not refer something the promise which is already required to be carried out. It must be within the purview of law. (Beatty et al 2007:276). According to Sir Frederick Pollock, consideration can be defined as â€Å"an act or restraint of one party usually known as promisee or the promise thereof is the cost for which the promise of the other is purchased (the promisor) and the promise thus offered is enforceable.† The same view was also adopted by Lord Dunedin in â€Å"Dunlop v. Selfridge.† (Andrews 2011:125). â€Å"What the law means?† In English law, when one party wants to make a promise without any compensation or consideration through an agreement which requires another party to pay or do something, is known as naked agreement or a nude pact or nudum pactum. Thus, a nudum pactum agreement entered without any seal is void in law, and a party cannot be coerced to perform upon it as per the maxim â€Å"Ex nudo pacto non oritur actio.† (Brown 2006:374). Gratuitous promises are unenforceable unless made in a written deed format which means a promise which is in writing, duly signed, had witnesses and duly delivered. In this case , a nationwide charity asks Simon if any of the artists signed to his record label would be prepared to perform free of charge at an open-air concert to celebrate the closing of the Olympic Games. Hence, the charity wants Simon to provide service of his record label free of charge which is known as Gratuitous promise, which is unenforceable in English law. In this case, the charity should have compelled Simon to sign an agreement to provide service free of charge, and any oral promise by Simon will be regarded as a gratuitous promise which is said to lack â€Å"consideration.† Thus, even if Simon has made a moral or casual commitment, it will be regarded as nudum pactum, which is having no legal impact under English law. On the other hand, if there is a contract between Simon and the Charity, which is duly corroborated by consideration, then Simon has the obligation to fulfil his promise. Why/how the law is relevant to Simon using cases (with full citation) to illustrate and support points made where appropriate? A promise which is given after the performance of an act is not enforceable under the English Contract Act. This is known as past consideration and has been acknowledged as not a good consideration. The main objective for this is that the performance or act in question is not part of any e xchange or bargain, and it is rather gratuitous. Hence, any promise made subsequently will not form part of any contractual bargain and not enforceable. Those supposed agreements, which are without any consideration like one-sided undertakings, which may be binding a party morally but not enforceable under the contract law. In the eighteenth century, an effort was attempted by the courts in UK to define consideration so as to include some pre-existing moral commitments. In specific

Performance - Dance Essay Example for Free

Performance Dance Essay This evaluative essay will explore why the dance piece â€Å"Twilight† choreographed by Sarah Boulter and performed by Grace, Jessie, Heath and Nick, should be chosen in the Empire Theatre â€Å"Youth Arts Showcase†. This piece is an outstanding example of contemporary dance and by far the perfect choice for the showcase, as it clearly follows the selected criteria given by the committee. These are that it clearly exhibits the characteristics of contemporary dance, has a clear intention and is extremely entertaining to watch. The characteristics of contemporary dance are clearly evident in the performance of â€Å"Twilight†. One evident characteristic in this piece is the use of Gravity (Rise and Fall) which is shown in a lot of movements. This is identified when each male lifts his female partner of the ground and the female performs a high kick into a split position, then back up again. In extension to this, flexed feet movements are included and shown when at the very start of the dance all four of the dancers perform their own movements/mini sequence for about 8 seconds in the middle of the stage, facing towards the audience. Movements include leaps, high kicks, jumps and tumbling. Finally the dancers perform movements in parallel, which are seen when they position themselves in a diamond shape in the centre of the stage, facing the audience and perform the same energetic and percussive running, lifting and leaping movements at the same time, across the stage at high and medium level. Sarah Boulter’s dance sequence â€Å"Twilight† clearly tells the story of 4 vampires that are in battle. This is shown through the female’s short, dark, ripped dresses and the male’s long black, ripped capes and pants. It is also highlighted by the fast, upbeat and loud tempo in the music as well as the lyrics â€Å"We will be Victorious†, which reveal that they are fighting and will win. The intention of the dance piece was also shown through the movement elements. The 4 dancers begin walking down a flight of stairs into a horizontal line, facing the audience. Each dancer then breaks into an individual routine, showing their â€Å"battle moves†. In addition to this, the dancers are also seen running around the stage in a circular formation, then breaking into a straddle leap across the stage, onto the ground. Finally, at the end of the dance all 4 dancers are seen in a different pose, then all dropping to the ground. This shows that they had either been defeated or were â€Å"worn out† and tired. After reading the above statements the intention has clearly been successfully conveyed to the audience in both a exiting and ingenious manner. In my opinion â€Å"Twilight† was both an entertaining and creative dance piece to watch. This is achievable by including the amazing use of many lifts, jumps and varied floor patterns. The choreographer also included a lot of movement elements that the dancers did in unison. An example of lifts was when all dancers were in a square shape, and then the 2 females and 2 males branched off into couples. Each couple were then seen to do a lift, down into side splits then up again. Another great element in this piece was the veritable use of jumps and leaps. This was seen at the start of the dance, when all of the dancers bunched up together and one of the females stood up on both of the males backs, jumped up and then landed on the males, they then all collapsed to the ground. Finally the various floor patterns showed many outstanding shapes and levels, which was seen when each dancer ran round the stage and zigzagged through each other. Consequently it is extremely clear that this dance piece is amazingly entertaining and creative to watch. In conclusion, I believe that it is extremely clear that the dance piece â€Å"Twilight† choreographed by Sarah Boulter and danced by Grace, Jesse, Nick and Heath should be included in the Empire Theatres Youth Arts Showcase. This piece should be chosen as it clearly addresses the selected criteria supplied by the committee. The characteristics of contemporary dance are clearly highlighted through the use of Flexed Feet, Gravity (Rise and Fall) and Parallel Movements. These can be seen when the dancers perform movements on different levels, as well as the use of energetic running in parallel and suspended leaps and lifts with flexed feet. The intention of the dance was clearly conveyed through the costumes which showed their characters. Finally the dance was amazingly entertaining to watch. The use of exciting level, directions and floor patterns kept the audience entertained and intrigued, so did the marvellous performance skills of the dancers. Consequently it is clear that this dance piece is the perfect choice for the showcase and therefore should be chosen.

Flash Fiction and Prose Essay Example for Free

Flash Fiction and Prose Essay Surprise endings are tricky. They either work or they don’t; people are either captivated or dubiously disappointed. I must confess that â€Å"The School† and â€Å"Dinner Time† were both extremely strange and vaguely unenjoyable for me. â€Å"School† was quite depressing and raised quite a bit of questions: when does bad luck become just bad? How were the deaths uniform and consistent in plants, animals, and even people? Was there indeed something wrong with the school itself? Or was their a saboteur? I believe the root of the problem was too many questions and not enough answered. On top of that the ending was a walking gerbil which is just odd. The language, depth and vocabulary of the students change all of a sudden and the principal displays public affection with another teacher. As a result the story conveys an unsettling and even worrying atmosphere where children go to learn; the reader gets the sense that the children may not be entirely safe, but from what is still entirely unknown. Similarly, â€Å"Dinner Time† could conceivably be a Mad TV skit or a scene behind a schizophrenic’s eyes. I’m not sure if this bizarre husband and wife team was masochistic, psychopathic, or just plain insane. There is a great deal of anger, frustration and unnecessary pain that I quite simply did not understand. I could not comprehend how this dinner could have presented itself in Edson’s head. Truly, it is nothing but puzzling, and the ending is rather a relief – the reader can finally stop being confused. Conversely, â€Å"A Story About the Body† and â€Å"Sleeping† engages the reader by presenting a picture everyone has been in: babysitter (or babysat) and desire, or in it’s basest form, human connection. â€Å"Body† was the shortest piece we had to read and also managed to convey nearly the most information of all of them. A man desires a woman because of her expression through art, her dancer’s grace and her captivating eyes. But upon hearing of her loss, he at least is able to keep eye contact when he tells her the truth. The reader immediately experiences two different sets of emotions: pity for the woman with graceful hands of art, and a reluctant empathy with the man who changed his mind. It would’ve been an undeniably unnerving experience for him and any man, making love to a woman without what some consider is part of the essence of a woman, no matter how much in love with her he thought himself to be. But then he and the reader are presented with an ending in the form of a gift: a small blue bowl filled with water, rose petals and dead bees. I was completely ignorant of what this might mean and so did brief research on the symbolism of bees and found that the bee has most often been used to represent the soul. I do not know if that is what Hass implied or even intended but it seems to fit best here. Perhaps it is a metaphor for her own body: pretty on the outside (with clothes), damaged on the inside, but still whole – still a woman (naked). Not only was this woman sending him a message, but she was also giving him part of what attracted him to her in the first place: her art. The reader is likewise quickly intrigued in â€Å"Sleeping,† even downright curious as to why Mrs. Winter prevents the hired babysitter from ever confirming the existence of the baby. Is the baby alright? Is it breathing? Does this alleged baby even exist? Whereas â€Å"School† raised disturbing questions about the safety of mass amounts of children, â€Å"Sleeping† raises thoughts of intrigue, deception, and old fashioned mystery. And the ending is not surprising so much as it merely drives the reader to a hunger to know what exactly Mrs. Winters keeps in the â€Å"baby† room. And no Mr. Winter, we do not understand.

Integrated Marketing Brand: Monster Energy Drink

Integrated Marketing Brand: Monster Energy Drink Monster energy drink is marketed and distributed by Hansen Natural Corporation, and at the beginning, Hansen Natural Corporation was distributed by PepsiCo Canada on November 10, 1986, and then transferred the distribution to Coca-Cola Enterprises (just-drinks.com), Coca-Cola United, and other Coca-Cola bottlers in many markets. Contracts with current distributors were bought out in these markets. In 2010, Monster Energy will expand their market and release their products to other countries, in order to grow their business. For instance, in Germany, Pepsi is the Producer of Monster energy drink, and it is available there since Summer/Autumn 2010, also in Australia, Monster Energy drink is distributed by Schweppes as Coca-Cola Amatil manufactures Mother energy drink, which is an exclusive energy drink sold only in Australia and New Zealand. In addition, most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell customers how good their product s are, but Monster does not, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is A lifestyle in a can.(Monster,2009) Section One Brand campaign descriptors 1.1 Brand information Monster energy drink is belonging of Hansen Natural Corporation manufactures natural including Hansens Natural Soda, Hansens Energy, Hansens Junior Juice, Peace Tea, and Blue Sky. The company is a leading natural soda brand in southern California for the past 30 years (Bowden, 2008). Hubert Hansen began selling fresh ,non pasteurized juices to film studios and retailers in Southern California under the Hansens name in 1930, developed and marketed a variety of Natural sodas and pasteurized shelf stable, 100 percent juices also under the Hansens label. Monster receives a large amount of recognition from its sponsorship of various sporting especially X sports events such skateboard competition. 1.2 Agencies associated with the campaign The brand of Monster would be promoted through the whole campaign. In order to organize a successful brand campaign, several agencies in different areas would be used to associate the campaign. Firstly, Ogilvy Mather Shanghai, a 4A company, would be used as the advertising agency to help the brand design all the advertising products which would publish to public such as posters on the streets, advertising in magazines and newspapers, TV commercials and products on social media to attract audiences. DUSHOW Shanghai branch exhibition services company is another agency that would be used in this campaign. DUSHOW is a company with the experience of helping REDBULL energy drink doing the similar campaign in Shanghai before. The company would help the company find the place for the event is going to be held. 1.3 Brief description of the campaign Monster Company would run a street skating event to promote the brand image in Shanghai market. When mentioned sports especially X sports, people would think about passion and exciting. This fits to the brand image of Monster energy drink. This campaign would deliver the culture and information about the Monster Company and Monster energy drink. At the event, Monster would invite Greg Lutzka, who is one of the best skateboarder and sponsored by Monster, to the event to give fans a fantastic show. What the campaign wants to achieve is to increase the awareness of Monster energy drink in Shanghai market and try to build brand loyalty among regular customers. This campaign of skateboard event would be held in the first two Saturday of July. In Shanghai, the summer holidays will begin in the first of July of 2011. Therefore, our target market would be available when the campaign is running. The campaign would run for three hours from 2:00 PM to 5:00 PM for both Saturdays. It would be super hot at that time in July. In that case, the brand image would be left in peoples mind very deep when they try the Monster product with icy cold in hot weather. 1.4 Visions of the campaign Before the campaign is going to be held, the Monster would have advertising on sports newspapers and X sports magazines. Both of them would be the same vision expect the size. The advertising on magazine would be a full color page and it would be a half color page advertising on news paper. Also, Monster Energy drinks would use Internet to interact with customers and provide them with extra information about the campaign, be it through Monster Energy drinkss official website or through social media such as social websites like of Facebook or Twitter, which are the most two popular social website among teenagers (Qualman, 2011). The reason why using social media as a tool of promotion the campaign is to achieve to teenagers or young couples (including people within the 15 40 years old cohort). Finally, an official website notice vision of the campaign would be on the most clearly position of the website to make sure everyone can notice this information as they open the official webpage of Monster energy drink. The official website is especially useful as it can reach not only the target segment (i.e. youth as buyers), but also an expanded scope of spillover audiences (i.e. motor enthusiast, older sports supporters as users). These tools can be used to gauge the degree of popularity of the campaign as well as provide some feedback from the consumers, which is another reason the company using social media. The campaign would be held in Xu Jia Hui Sports Park which is located in the center of Shanghai and it is one of the most popular sports park and famous for street skate facilities. In that sports park, there is no need to worry about lacking of audience, because that is the place where all the young people are going in Shanghai especially for people who like sports. Furthermore, the location of the park is closed to several big shopping malls. There would be a huge number of people walk by that area. Also, before, the event be held, the company would choose Eastern Morning Sports Daily as the sports newspaper that the advertising going to be put on. It will appear on the second page of the paper an on the bottom of the page. For the TV commercial, Five Star Sports channel is chosen at the TV channel which plays the TV commercial and it will be played before the 6:30 PM sports news. 1.5 Media Company The media company that the Monster energy drink is going to use for this campaign is Focus Media Group. Focus Media Group is Chinas largest Digital Media Group in China. Focus Media could provide a broad portfolio of media advertising forms. This could help the Monster Company running the campaign easier and more efficient. Section Two Campaign analysis Sources: Monster Energy Drink 2.1 Particularly striking about the campaign The skateboarding campaign in Shanghai is planned by Monster Energy Drink. Under this campaign, the company uses a event sponsorship as an approach to achieve their desire. The skateboarding campaign offers opportunities to assess customer response to product immediately. The campaign could be pretty effective as a marketing tool because it can be a means of accessing a wide range of audiences such as decision makers in business, government entities and customers. It is very helpful for the company that take part in international trade, because sports events sponsorship transcends cultural and language barriers (morebusiness.com). The main feature of this campaign is that it uses extreme sports, skateboarding, to establish a link between Monster products with its targeted teenage segment. Teenage segment does not like other age segments. They have their own life style and personalities admiring exciting things and cool events. Therefore, this skateboarding campaign could effectively bridge Monster products to the young customers and reach potential ones. 2.2 Why does it works Although Monster has operated successfully in Europe nations, America and Australia ranking the second largest energy drink company just behind Red Bull. In order to successfully accessing to a new foreign Asian market in China, Monster needs to conduct some activity to see the reflection of the local customer. This skateboarding campaign gives local customer the opportunities to try out the product of Monster firsthand and make the effectiveness measureable for Monster. If its core ideology fit with local culture well, the campaign will gain a active response. And if the response is negative, the corporation still have chance to adjust its strategy before it lose money. So this campaign is worthy to be executed and it improves Monsters awareness and the recall voice of Monster. 2.3Specific factors lead to success 2.3.1 Choice of target audience Unlike the other industries, energy drink is still a new and developing industry and its target market is different and distinctive as well. The target market Monster aimed at is not various, wide and capacious. Although everyone is susceptible to the fatigue of the super-charged, over-worked lifestyle, young people are especially vulnerable to persistent exhaustion and insufficient energy. This group of people, more specifically male teenagers and people in their 20s, are also most likely to believe in the veracity of the energy drinks claims (oppapers.com). Therefore, the Monster Energy Drink is no exception to advance for and advertise to the certain age group. To stressing on the certain young generation, Monster Energy Drink Corporation should be even more particular in their marketing efforts, promoting its products and advertising to attract very specialized consumers base, such as gamers, extreme enthusiasts and the hip-hop crowd. And the influences of this focus on such a ta rget audience could be found in the advertising campaigns of most energy drinks. The marketing strategies that revolve around sponsoring public events or celebrity endorsements reflect this focus (oppapers.com). The skate boarding campaign in Shanghai is also a reflection of the emphasizing on specific customers. Through organizing and sponsoring this extreme sports campaign, the Monster Company could well appeal to Chinese young customers especially Shanghais younger generation. Choice of media Because the Monster Energy Drink focuses on urban market and young customer base, the media choice and media strategy adopted should reach its aims. Brand awareness and image are necessary to succeed. Campaign must connect with the target to encourage trial purchase and eventually brand loyalty. In order to gain enough attractions for this campaign, rational investment in media and unremitting efforts for advertising are demanded. There are some effective ways helping for advertising this campaign. Firstly, television, as a major staple in any campaign, gives a direct demonstration of the advantages of Monster. A profile match strategy will be implemented in TV media approach. Prime time television advertisement in Teens channels and X sports programs is very efficient, such as Adventure and Skate board TV show. Secondly, mobile Billboard is a good choice of advertising. It draws attention to a message by sending it directly to the customer. It could reach a particular demographic ta rget and achieves market saturation. Thirdly, well use of transit is very important too. Through penetrating every part of community, it delivers high-profile exposure near point-of-purchase location. Outdoor advertising offers the lowest cost per thousand, while maintaining the highest frequency (slideshare.net). Electronic direct mail also could demonstrate the benefits of Monster and the information detail about the campaign by sending to target audience and people who enjoy sports or sportsman into extreme action. Finally, Internet and website advertisements are suitable for attracting young age groups attention. As surfing Internet has become a way of life and nearly all teens are accustomed to know events from Internet. Internet advertisement, as a new approach of media advertising, is more likely to reach the young customer base. And it is a more economical way contrasting to the traditional media choices. Good choice of media could help monster to increase top of mind recall , change customers perception and increase share of voice which will in turn facilitate increasing its share of market. 2.4 What could be done to improve its execution? Many young customers and young adults are confused energy drink with sports drink. During the campaign, the demonstration about the differences and the advantages should be revealed. Campaign is a process that Monster Corporation communicates with its consumers. It is important to communicate that Monster energy drink can maintain metal awareness generate energy pulse and it also a good tasting alternative for other caffeinated beverage containing all natural elements. Although it is critical to focus on marketing communication, the frequency of advertising should be managed efficiently to avoid annoying audience. Some extreme sports stars could also be invited into this campaign. Therefore, more extreme sports fans could be attracted and the atmosphere can be boosted and driven. Section Three Brand analysis 3.1 Brand Personality Brand personality is described and measured by those human personality traits that are relevant for brands (Kapferer 2008). The brand characteristics come from different kinds of human personality. Therefore, the brand characteristic creates to achieve them differently in terms of different types of packing and advertising. Monster energy drink has been re-creating the band which is refreshing their brand to reinforce more target customers under new campaign. Monster energy drink has no exception to target to the certain age groups. Especially, teenager and youth groups are the most important groups for company to design the extremely targeted marketing strategy to gain more market share. On the other hand, individuation could represent the brand personality of Monster energy drink. To build the brand, the company should think different to capture more targeted customers. It promoted its products and advertising to attract very specialized consumers base, such as gamers, extreme enth usiasts and the hip-hop crowd. 3.2 Brand Identity Brand identity is a unique set of brand associations implying a promise to customers and includes a core and extended identity (Ghodeswar 2008). Brand Identity is represented by colors, design, logotype, name, and symbol which are brand components in customers mind. The packing of Monster is quite different to other energy drinks. For example, the logo has a claw of Monster. It represents the powerful energy for young people. Also, the name is important factors to influence the awareness of this product. The color of Monster makes consumers to create more imagination and attract more attentions. Monster in advertising campaign is trying to cause consumers to challenge themselves and gain more emotional resonance. Also, the capacity of bottle is installed with the same price. More capacity of bottle is the important marketing strategy to catch more consumers. 3.3 Brand Relationships A brand is an active relationship that customers know the value. A significant brand provides meaning and is important to a person because it connects with their life, and they have behavioral, attitudinal and emotional involvement (Varey 2002). The set of associations linked to a brand is the key components of brand relationship. Marketers work to connect a particular lifestyle or personality with their specific brand. Monster use the typically advertising strategy on social events help consumers link the advertising and packaging with the brands. The target consumer of Monster energy drink is teenager and youth. To reach this two segment, company uses different strategies to communicate with their potential consumers and create more new customers with the same interests. For example, they provide more opportunity to communicate with customer by brand celebration ceremony, sponsor sports competition such as surfing, gaming and racing, doodle exhibition. In addition, the subsidiary c ompany of Monster offers the derivative products to gain more market share such as hats, T-shirts, watch and sports products. Also, Monster energy drink established the plan to promote their products in several ways such as social commercial advertising on roadside, shops refrigerator and back of vocal concert tickets. 3.4 Brand Community The importance of brand community has already become the major trend for company to communicate with their consumers. The famous advertising spokesperson for company could enhance the effectiveness of advertising. For example, Michelin sponsored the races around the world. A numbers of marketers use Tiger Woods as an endorser for their brand. These are the classical tools to implement the brand community as the new strategy and share the brand value through servicing or animations. Wiegandt (2009) claimed that the existence of brand communities has the potential to reduce the cost of advertising, brand communities not only provide firms with a pool of suitable and highly motivated customers to choose from, but also to learn the social knowledge from brand communities. Monster energy drink has built many monster sports communities for their consumers. The Monster Army is one of the largest communities for great numbers of athletes and fans Monster Army could make people get insider ac cess to the Monster Energy lifestyle Athletes, Sponsorship, News, Music, Contests and Events. The Monster Army is a legion of athletes and fans that represent the brand all over the world. People could get together to share the information and experience from the brand communities and they provide a convenient way of communicating to its customer such as Facebook, Twitter, iTunes and YouTube. 3.5 Brand Stakeholder Relations Stakeholders contribute to companys business in exchange for the value that it delivers to them (Finskud 2009). Company need to secure the value of their stakeholders in order to gain more profit from existing market. Successful branding can have a dramatic impact on consumers by providing the opportunities to offer the brand to appropriate stakeholders. Monster is concerning the connection with their stakeholders. They created the new plan for their stakeholders. Monster energy drink has a strong relationship with their rock bands partner. It provides more opportunities for their loyalty consumers to see the great rock singer. Also, it still sponsored some special sports event to attract more potential customers and support their brand communities become successful. 3.6 Brand Semiotics Monster Energy is a brand of energy drink manufactured by Monster Beverage Company of Corona, California. It was one of the first drinks marketed in a 16-ounce can. It is available at most supermarkets and convenience stores in the U.S. and Canada. The original Monster energy drink comes in a black can with a green M logo. Monster pull tabs are unique from standard pull tabs in that they are punched with an M instead of a large hole (Energysip.com 2011). The semiotics is important because its identify Monster energy drink to the world. Monster energy drinks semiotic is all about building brand awareness and people trust about its products. This semiotics will be showed on all promotional item and document so it will support companys image. Also, the attractive semiotics of Monster energy drink could influence the imagination of consumers and pulling the attention of consumers. 3.7 Typography Typography is a design of the text, which covers a wide range of things, such as books, poster and website which are textual. Also, the words on paper or screen affects on the area around the words, the size and proportions of those channels (Friendsofed, 2011). The main job of typographer is to make things clear and to make things work, to make sure that the text is legible and that the underlying structures in the authors manuscript (such as headings, chapters, and sections) are accurately reflected in the final work (Friendsofed, 2011). Typeface is a set of characters drawn from the same design. Times and Arial are typefaces. Strictly speaking, Times Regular and Times Bold are different typefaces, but theyre part of the same typeface family. Typeface is a significant of the visual component (Friendsofed, 2011). 3.8 Brand Strategy Brand strategy is a plan of the brand which will concern with the objectives. As well as, the strategy should be differentiate and maintain the customer which relate to the brands vision. The brand strategy is affect on the brand behavior and brand experience of the business. (Brandchannel, 2010). Developing a brand strategy can be one of the most difficult steps in the marketing plan process. Its often the element that causes most businesses the biggest challenge. Teenagers and young adults are undoubtedly the core consumer group for monster energy drinks. Brand strategy of monster is focus on teens and youths segments. Monster reached its core market of males aged 18 to 32 by flooding retailers with giant cans of its various energy drink offering, in essence supersizing the much smaller cans sold by Red Bull. Its aggressive image, striking packaging, and oversized cans have helped monster expand its position in growing energy drink market. With such a young core consumer base, Mons ter energy drink marketing focuses on youth themes and strategies. Monster improves their brand image through sponsorships of extreme sporting events and lifestyles, such as wakeboarding, skateboarding, motocross, and surfing (Simon, 2007). The most current trend in energy drinks marketing is from its users in cyberspace. Thus, monster energy has created their webpages to show their drinking products and their events. This kind of exposure is a boon to marketers, because they are in effect advertising the products. Moreover, it improve brand image and reflects strong grassroots support. 3.9 Employer Branding It can be defined the Employees branding as an image of the company which will effort to communicate with the current and future employees to make them satisfy with their workplace (Reach Information, 2008). An employer brand is a collection of ideas and beliefs that influence the way current and potential employees view an organisation and the employment experience that organisation is offering. It communicates the companys culture and values and helps to ensure employees are passionate about, and fit in with, the organisational culture to help move the company forward. For an employer brand to be successful, it should focus on the entire employment experience, organisational personality, goals and values. Therefore, the monster corporate brand supports the employer brand. Monster used peers influence to attract great people who have the passion and positive attitude in the job. Also, interview is often the most important battle to win. An organisations employer brand and reputation go a long way in attracting people and this is particularly beneficial for many larger companies. Monster should work harder on their employer brand and promote their image through public relations, advertising and word of mouth. 3.10 Brand culture Brand culture is the cultural dimensions or code of brand history, image, myths, art, and theatre that influence brand meaning in the market place (Schroeder 2008). Monster brand cultural is a company culture in which employees live to brand values, to solve problems and make decisions internally. Monster Energy Drink is one of the newer breed of soft drink. Monster energy is the No. 1 Energy brand in the USA. First launched in the USA in 2002, Monster energy has been the innovator in the energy category in the USA, pioneering the 473ml can, 710ml resalable can, 946ml can, Juice + Energy and Java Monster. Monster energy builds a close and credible association with its core target market through its sponsorship of athletes and events that generate media coverage and re-enforce brand imagery (Schweppes, 2011). Section Four Agency Pitch 4.1 Situational analysis In the future, we would like to choose a new branding approach which promotes Monster into Chinese market. Because China is thought to be the center of the Earth and the third largest country in the world (after Russia and Canada).The country has the largest population in the world. China is a time-honored country; it has more than 5000 years history. The culture of china is more traditional and conservative. After China joined the World Trade Organization (WTO), many retail investors from all over the world are developing quickly in China. They are expanding their market size and share, thus Chinese retailers are facing more severe competition. Chinas economy under the past 30 years has changed from a centrally planned system that was huge closed to international trade to a more market-oriented economy. It has a rapidly increasing private sector and is a major player in the global economy. China is a rapidly rising global economic power. Overall growth has an average which between 7 to 8 percent for more than 10 years, with some markets expanding much more rapidly; In terms of the population of 1.3 billion, China presents the largest consumer market which is the most populous nation in the world. According to The World Factbook (2010), the labor force in China is 813.5 million in 2009 and it is the first rank if compare to the world.The government of China is very stability for foreign company to do international business in these days. In June 2010, China raised their foreign investment to the second-highest even the global economic recovery show signs of weakening. 4.2 Competitor media analysis Monster has a competitor-Red Bull functional/energy drink. Red Bull energy drink is one of the earliest brand names in the field of functional/energy drinks in the world. Through the long-term development and publicity, the Red Bull has been spread into the countries of Asia. It coming into being 40 years ago in the beautiful South East Asian countryThailand, is one of the earliest brand names in the field of functional/energy drinks in the world. Through the long-term development and publicity, the Red Bull has been spread into the countries of Asia. Although the other energy drinks such like Red Bull has already spread in Chinese market. Through Medias and promotion, the Red Bull brand had been widely known in China within two years. 4.3 All about Monster Unlike Most companies, monster energy drink has their characteristics, they did not spend plenty of money to advertising and promotion to tell customers how good their products are, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Monster is way more than an energy drink for customers. Energy drink is the quite new Market in China, and the assumed competitor is Red bull, thus Monsters package will be very different from red bull as it is in U.S.A now. Marketers will also do the localization to fit in the one of largest market in the world, for example: using Chinese character. According to the income level in China, marketers will decide an acceptable price, and the red bulls price in china is definitely our reference, we will make the price 5% lower than red bull. In 2010, Monster Energy will expand their market and release their products to other countries. most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell customers how good their products are, but Monster does not, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Because the Monster Energy Drink focuses on urban market and young customer base, the media choice and media strategy adopted should reach its aims. Brand awareness and image are necessary to succeed. Campaign must connect with the target to encourage trial purchase and eventually brand loyalty. In order to gain enough attractions for this campaign, rational investment in media and unremitting efforts for advertising are demanded. There are some effective ways helping for advertising this campaign. Firstly, television, as a major staple in any campaign, gives a direct demonstration of the advantages of Monster. A profile match strategy will be implemented in TV media approach. Prime time television advertisement in Teens channels and X sports programs is very efficient, such as Adventure and Skate board TV show. Secondly, mobile Billboard is a good choice of advertising. It draws attention to a message by sending it directly to the customer. It could reach a particular demographic target and achieves market saturation. Thirdly, well use of transit is very important too. Through penetrating every part of community, it delivers high-profile exposure near point-of-purchase location. We will find the largest drink distributor in the world which is also running business in China to support Monster energy drink, therefore Coca cola will also be our partner in China, same as in U.S.A. In terms of Promotion, we will follow the same methods what Monster now is doing in U.S.A, which is not doing advertising much, but sponsor and support the local athletes, bands, and sport events. 4.4 Limitation Energy drink is a quite new product in the world, thus a lot of information is too hard to reach, and there are rare studies related to energy drink, so the resources researchers can get is limited. In addition, according to our research purpose, during the seminar, all of researchers have agreed that Energy drink is a specific market and different from other soft drinks, it should be individual analyzed, hence, we set up Monsters opponents which are energy drinks companies only. And this decision has become our restriction during the research, because we all focused on energy drink companies, and assumed them as Monsters only opponents. CONCLUSION To sum up, Energy drink is a new campaign in drinks companies, and this market is not only enlarging, but lucrative. Everyone drink company wants to be the first brand in this field. As previous chapters discussed, Red-bull and Monster are considered to be the first-two brands in energy drinks. The competition between them is keen. How can Monster be won in this campaign? In this study, researchers all agreed that Monster should pay more attention on overseas markets, and the reasons is, the endorsers of Monster are all based in USA, but worldwide famous in their own audiences, on the other words, their followers are everywhere crossing over the world, thus Monster should utilize this opportunity to introduce their product broadly, and build up their brand image as well. For example, Energy drinks in most oriental countries is not common at the moment, consumers there are still need to be developed, Monster should try to be there as the first arrived energy drink, and then proceed to branding themselves as the first brand energy drink through most common social medias, meanwhile doing the same method as they are still working on in USA, sponsor the local stars and sport event, localizing themselves, furthermore, while Monster is worldwide everywhere, they can earn not only income but also the reputation, this could be another positive instrument for Monster to win the competition in their hometown USA. Researchers believe this way could be help for Monster energy drinks future business

Childhood Depression :: Psychological Treatment for Depressed Students

  Ã‚  Ã‚  Ã‚  Ã‚  Most adults and many children and adolescents have a few bad days here and there, sometimes three or four in a row. When this happens, your mood is bad, you feel like jumping on people for nothing. You sleep, but you do not rest. You eat, but you are not hungry. Your life is one big chore. Everything that was fun is work and what usually is work is like walking with lead boots. Often you have stomach aches, headaches, aching, dizziness and other symptoms, but the doctors can not find anything wrong. When family and friends want to talk, you do not listen. If you can, you stay alone and wish they would all just go away. And you think about what you have got to do, and you wish you could put it off for ever. And about what you have done, and about what could go wrong, and how you could never live like this for 30 more years.   Ã‚  Ã‚  Ã‚  Ã‚  Of course not everyone has all those symptoms every time. When people are clinically depressed, they have this for weeks, months, and often years. Nearly everyone knows someone who has been severely depressed as 6% of the world's population has had an episode of severe depression like this. Suicide occurs in 15% of depressed people.   Ã‚  Ã‚  Ã‚  Ã‚  Depression in school-age children may be one of the most overlooked and under treated psychological disorders of childhood, presenting a serious mental health problem. Depression in children has become an important issue in research due to its many emotional forms, and its relationship to self-destructive behaviors. Depressive disorders are of particular importance to school psychologists, who are often placed in the best position to identify, refer, and treat depressed children. Procedures need to be developed to identify depression in students to avoid allowing those children struggling with depression to go undetected. Depression is one of the most treatable forms of disorders, with an 80-90% chance of improvement if individuals receive treatment (Dubuque, 1998). On the other hand, if untreated, serious cases of depression in childhood can be severe, long, and interfere with all aspects of development, relationships, school progress, and family life (Janzen, & Saklofske, 1991).   Ã‚  Ã‚  Ã‚  Ã‚  The existence of depression in school-age children was nearly unrecognized until the 1990's. In the past, depression was thought of as a problem that only adults struggled with, and if children did experience it, they experienced depression entirely different than adults did. Childhood Depression :: Psychological Treatment for Depressed Students   Ã‚  Ã‚  Ã‚  Ã‚  Most adults and many children and adolescents have a few bad days here and there, sometimes three or four in a row. When this happens, your mood is bad, you feel like jumping on people for nothing. You sleep, but you do not rest. You eat, but you are not hungry. Your life is one big chore. Everything that was fun is work and what usually is work is like walking with lead boots. Often you have stomach aches, headaches, aching, dizziness and other symptoms, but the doctors can not find anything wrong. When family and friends want to talk, you do not listen. If you can, you stay alone and wish they would all just go away. And you think about what you have got to do, and you wish you could put it off for ever. And about what you have done, and about what could go wrong, and how you could never live like this for 30 more years.   Ã‚  Ã‚  Ã‚  Ã‚  Of course not everyone has all those symptoms every time. When people are clinically depressed, they have this for weeks, months, and often years. Nearly everyone knows someone who has been severely depressed as 6% of the world's population has had an episode of severe depression like this. Suicide occurs in 15% of depressed people.   Ã‚  Ã‚  Ã‚  Ã‚  Depression in school-age children may be one of the most overlooked and under treated psychological disorders of childhood, presenting a serious mental health problem. Depression in children has become an important issue in research due to its many emotional forms, and its relationship to self-destructive behaviors. Depressive disorders are of particular importance to school psychologists, who are often placed in the best position to identify, refer, and treat depressed children. Procedures need to be developed to identify depression in students to avoid allowing those children struggling with depression to go undetected. Depression is one of the most treatable forms of disorders, with an 80-90% chance of improvement if individuals receive treatment (Dubuque, 1998). On the other hand, if untreated, serious cases of depression in childhood can be severe, long, and interfere with all aspects of development, relationships, school progress, and family life (Janzen, & Saklofske, 1991).   Ã‚  Ã‚  Ã‚  Ã‚  The existence of depression in school-age children was nearly unrecognized until the 1990's. In the past, depression was thought of as a problem that only adults struggled with, and if children did experience it, they experienced depression entirely different than adults did.

Essays --

Prohibition was the 18th Amendment to make alcohol illegal. The 21st Amendment was the repeal of prohibition so that alcohol could be legal. Carry Nation plays a big role in prohibition; she was the leader of the Temperance Movement. She was married twice her first husband died of alcoholism and her second husband divorced her. She has a hatred for saloons and bars. She also smashes bars and saloons. (Severn 76) Prohibition was called The Noble Experiment. It was first tried in America. Bootleggers and moonshiners was the main source people went to for alcohol. Bill MC coy was a bootlegger people went to him for alcohol he’s well known for selling good liquor. (Hanson 29) The repeal of prohibition is the 21st Amendment, to make alcohol legal in the states. Some people did not was the repeal to happen they thought prohibition was a good thing; it could make the world a better place. The repeal of prohibition was agreed. A lot of people wanted to make alcohol legal in the states. Some people did not like the repeal because alcohol could kill a lot of people. The Temperance Movement group planned to extend prohibition all over the world. (Rodney Web) Prohibition lasted from 1920-1933, the and the repeal come in1933. Alco pone was the biggest gangster of all times. He was the cause of virtually of all crimes. On the eve of prohibition some towns sold their jails, because all crime would break loose. The â€Å"Bathtub Gin† got its name from alcohol, glycerin and juniper juice was mixed in a bottle it was too tall to fit in a sink so they had to put it in the bathtub. (Burns Web) When prohibition was reopened in Chicago almost 800 gangsters had been killed in bootleg related shootings. People were killed, blinded, and even paralyzed from dri... ...People made a lot of money selling illegal alcohol. They even sold worldwide. Carry Nation did not care for people that sold or drunk liquor. That’s why she left her first husband when their daughter was born. Carry Nation died before she got to see that the repeal of prohibition was denied 20 year later. She had an impact on a lot of the women back then especially the women in The Temperance Group the all liked her. When she went and smashed all the bars and saloons a lot of people was not pleased that she did that, because the drunken people needed some place to go at night. Even, though they should not be drunk. Her second husband left because she got out of control. She was named the famous bar smasher. She was described as a religious and a crank. People said that she was a crank because she went crazy and smashed all of those bars and saloons. (Rodney Web).

What was Montesquieu?s aim in writing The Spirit of the Laws? Essay

‘I ask a favour that I fear will not be granted; it is that one not judge by a moment’s reading the work of twenty years, that one approve or condemn the book as a whole and not some few sentences. If one wants to seek the design of the author, one can find it only in the design of the work.’ (Montesquieu 1989: preface) The Spirit of the Laws took Montesquieu twenty years to write and was first published in Geneva in 1748. It was distributed freely, without the hindrance of censorship and deemed and instant success, despite negative feedback from friends to whom the manuscript was shown. After two years and twenty-two impressions made across Europe many critics arose of his work, however this merely added to the fame of the author. Despite his critics, Montesquieu knew he had created a worthy and original work of political theory expressed by the phrase of his last preface ‘an offspring made without a mother’. (Montesquieu 1989: preface) This suggests that Montesquieu intended to create a distinctive political theory which was unlike any of his predecessors. Although he quotes famous predecessors such as Plato and Aristotle, he treats them as sources of information rather than philosophical fundamentals. The Spirit of the Laws was Montesquieu’s last work and undeniably over the course of twenty years he implemented what Judith Shklar suggests as ‘his entire intellectual capital as a judge, scientist, novelist, historian, and traveller...’ (Shklar 1987: 67) It is his work ...

Treasure Hunt, Pico Question

Title: Treasure Hunt Assignment ? Pico Question The PICO question used in this assignment is In adult patients with short term voiding problems, what is the effect of urethral catheter design compared with standard latex catheters on the rate of urinary tract infection? Define Systematic Review A systematic review is a scientific approach that combines results from a group of original research studies and looks at the studies as a whole (Nieswiadomy, 2012).Systematic reviews are pertinent for evidence-based practice (EBP) because it brings together research on the effectiveness of treatments or interventions and helps clinicians decide which treatments or approaches are supported by evidence (Nieswiadomy, 2012). Titles Found-First Search The following are five titles found: †¢Cranberries for preventing urinary tract infections. †¢Methenamine hippurate for preventing urinary tract infections. †¢Cranberries for treating urinary tract infections. Prophylactic antibiotics to reduce the risk of urinary tract infections after urodynamic studies. †¢Routine neonatal circumcisions for the prevention of urinary tract infections in infancy. Systematic Review Found-Second Search The systematic review that was found on the second search that specifically answers the PICO question is Types of urethral catheters for management of short-term voiding problems in hospitalized adults by Katie Schumm and Thomas Lam. Summary of the Systematic ReviewDescribe how the systematic review applies to the PICO Question (1) The systematic review answers the PICO question in that it addresses risk and rate of urinary tract infections associated with types of indwelling catheters in adult hospitalized patients with short term voiding problems. Types of Studies Reviewed (2) Cochrane Incontinence Group Specialized Register of trials (May 24, 2010) was searched in addition to bibliographies of relevant articles.Catheter manufacture representatives were also contacted for tria ls (Schumm & Lamm, 2008). How the Review was conducted (3) Selection Criteria Selection criteria were compromised of all randomized and quasi-randomized trials that compared types of indwelling urinary catheters for short-term use in hospitalized adults (Schumm & Lamm, 2008). Data collection Data collected was reviewed and then independently verified by a second reviewer (Schumm & Lamm, 2008).Clarifications were sought and disagreements were resolved as described in the Cochrane Handbook (Schumm & Lamm, 2008). Subjects Twenty three trials were conducted. Those meeting criteria were 5,246 hospitalized adults in parallel groups trials and 27,878 adults in one large cluster-randomized cross-over trial (Schumm & Lamm, 2008). Important Terms Defined and Significance (4,5) Urinary catheters were defined as â€Å"small tubes inserted through the urethra (outlet for urine)† (Schumm & Lamm, 2008).The review further states that urinary catheters are used short term post-surgery or to m onitor urine output in hospitalized patients (Schumm & Lamm, 2008). It is important to define this term because it is a main component of the subject of study. Also, defining a term in a systematic review provides clarity and a clear-cut definition of the subject for those not familiar with medical terminology. Studies Reviewed (6) Full access to this review is restricted without a membership.The abstract and information cited by is accessible for free. From what can be gathered, thirteen different studies were reviewed for this systematic review. Primary Recommendation and Significance (7,8) What this review concluded is that antiseptic or antibiotic coated urinary catheters might reduce the presence bacteriuria of hospitalized adults, and that siliconized catheters might cause the least side effects in men (Schumm & Lamm, 2008). However the review stated the evidence was weak.It suggested that more rigorous trials are needed to make a valid conclusion as to if antibiotic or antise ptic coated urinary catheters reduce the rate of urinary tract infections (Schumm & Lamm, 2008). This conclusion is important to nursing care because it addresses some possible interventions/treatments to reduce the most common hospital acquired infection which ultimately leads to providing excellent patient care to promote and abstain optimal health.If further research does conclude that antibiotic or antiseptic coated urinary catheters are effective at reducing the rate of urinary tract infections, health care has yet advanced another step in resolving the huge of issue nosocomial-acquired infections. References Nieswiadomy, R. M. (2012). Foundation of Nursing Resarch (6th ed. ). Boston: Pearson. Schumm K. , Lam, B. L. (2008). Types of urethral catheters for management of short-term voiding problems in hospitalized adults. Cochrane Database of Systematic Reviews 2008 (2). DOI: 10. 1002/14651858. CD004013. pub3 ?

Gangs

Gangs Inclusive Community Practices- CJS304 Written Reflection Assignment Submitted by: Vanessa B. Smithers Submitted to: Professor Treisha Hylton Date Submitted: Friday, November 30, 2012 Inclusive Community Practices- CJS304 Written Reflection Assignment Vanessa B. Smithers Gangs/Youth GangsThe Service de  police  de la Ville de  Montreal (Montreal Police) have defined a youth gang as â€Å"An organized group of adolescents and/or young adults who rely on group intimidation and violence, and commit criminal acts in order to gain power and recognition and/or control certain areas of unlawful activity† (Public Safety Canada- National Crime Prevention Centre, 2007).Youth gangs have become an urban phenomenon and since the mid 1980’s youth gang violence has increased in amplitude and severity, although the crime rate amongst twelve to seventeen year olds has been decreasing. The Canadian Police Survey on Youth Gangs states that youth gangs are a present and growing concern within Canadian communities, but we have not yet reached the magnitude of severity that is present in the United States of America.According to various Canadian studies, it has been demonstrated that: youth becoming involved in gang related activity are getting younger in age; the level of violence within these groups is rising; that more female youth are joining gangs; school boards are reporting more gang violence within their institutions; school yard bullies are being replaced with groups of youth who perform acts of â€Å"swarming†; and that extortion and drug dealing are becoming daily routines in some Canadian communities.I chose the topic of Gangs/Youth Gangs because it peaks a very high interest for me in regards to my current career as well as my hopes for my future career endeavours. Currently I am a Youth Worker at a shelter for male youth in the downtown Toronto core. Each and every day I encounter a number of youth who have gang involvement or who have p reviously been involved with gangs, some leading to involvement in the Ontario Justice System. Also, for my current Humber College placement I chose to work at Carleton Village Junior and Senior Sports and Wellness Academy located at Weston Road and St.Clair Avenue West. Through engagement and interaction with a variety of multi-cultural youth and children, I have learned that there are a number of students within the school who are in contemplation about joining gangs, some whose siblings and parents are involved in gangs, and a number of children who are on a path to becoming involved in gangs in the future. I have always had a fascination and a keen interest in acquiring knowledge as to why people, more specifically, children and youth choose to become active gang members and what in their lives are catalysts and causes them to resort to gang activity.When I think of the topic of gangs, it brings sadness to me because I am aware that most gang members become involved in gangs dur ing their adolescent years, continuing into their adult years. Although this is a reality for some, through having an abundant amount of experience in working with children, as well as youth with a large amount of potential to be amazing, law abiding citizens, the topic of gangs is something that I feel very passionate about.The part about gangs that brings the most sadness to me is the fact that there are children who strive to be gang members, children who at the age of seven find the idea of gangs to be a phenomenon. They walk around with red bandanas to represent the â€Å"Bloods† and blue bandanas to represent the â€Å"Crips† without actually knowing what it is to be in a gang, until they reach an older age and recruit themselves into the gang life. Within the text book â€Å"Special Needs Offenders in the Community,† Jeff Rush and Rob Hanser state numerous important points which I will briefly touch on.The authors say that working with gangs is difficult because individuals deny that there is a gang problem, ignore the problem, and delay a response to the gang issue, also known as the â€Å"DID syndrome. The authors also state that the following characteristics are ones that are used in defining a gang: formal organization structure, identifiable leadership, identified within a territory, recurrent interaction and engaging in serious or violent behaviour. Within the text book it also states that prison gangs are referred to as â€Å"security threat groups. They mention that most prison gang members were street gang members at one point. The authors extenuate the fact that community collaboration (police and community members) is extremely important in tackling the issue gangs. Unfortunately the book states that gang involvement is usually life-long. The individuals have an abundant amount of forces pushing them to remain within the gang life, undermining most treatment regimens that are assigned to them once they are released from prison.Drawing from the presentation and the text book, I found most of the information presented important although, the most important ideas in relation to the Community Justice field I found were: the DID syndrome discussed earlier ( denying that there is a gang problem, ignoring the problem when it arises, and delaying a response to the problem), prison gangs, and the various stages of the comprehensive problem-solving model : the scanning stage ( looking for and identifying problems), the analysis stage ( to develop a further understanding of a problem), the response stage (developing response options that are consistent, and implementing the responses), and the assessment stage ( provides useful feedback on how well the response is working). I also felt as if studying the gang’s turf is an important factor for prevention and suppression programs in the city.Lastly, I felt as if the Gang Exit Program is a very important strategy where there is an assessment and intake, gang member intensive training and personal development and gang member case management. Within a Canadian context, all of the above points are very prevalent. In relation to the DID syndrome, there are many agencies within Canada, more specifically Toronto and the Greater Toronto Area, that do not ignore or practice ignorance pertaining to gangs. There are ones that focus on identifying gang related issues and determining an appropriate response. Such agencies and programs consist of: Project Prevention & Intervention, Breaking the Cycle and Operation Springboard. All of these listed agencies try to implement comprehensive problem-solving models, prevention, interventions and gang-exiting strategies.In regards to prison gangs, correctional facilities take proactive moves towards preventing any prison gangs and they do this through: segregation of prison members who appear to be in the same ‘gang,’ keeping a close eye on the inmates through direct observation and survei llance, acquiring knowledge regarding gangs locally, provincially and country wide, as well as having the skills to pick up on cues that may be identifying key factors of gang activity. During the class’s presentation on Gangs, amongst all the interesting points, there were two that I took a keen interest to. Firstly, it was stated that the last Canadian Police Survey on gangs was in 2002, and it reported that Canada has four hundred and thirty four youth gangs with Ontario ranking the highest and British Columbia next. Ontario has two hundred and sixteen youth gangs with a total of three thousand three hundred and twenty members, almost half (48%) of all youth gang members are under the age of  18 of which (39%) are between 16 and 18 years old. The second one was regarding the Labelling Theory.Due to stigmas created by media such as newspapers, magazines, movies, books, and music, people have conjured up a set of ideals and norms about races, ages, religions and genders an d use these ideals and norms to anticipate how that specific group is going to act. According to the book, ‘Issues and Perspectives on Young Offenders in Canada,’ Franklinn Tanenbaum developed the social-reaction/labelling theory where he states that â€Å"once a youth has been identified as having committed a delinquent act, the person becomes the thing he or she is described as being† (p. 38). In conclusion, the topic of gangs is something that sits close to my heart. It is my job as a future Community Justice Worker to not turn a blind eye to gang activity.In my opinion, it is the role of me, community members, families and caretakers to lay down and model the fundamental building blocks at a young age to ensure our children feel safe, creative, motivated, cared for, respected, heard, not labeled, not judged, powerful, intelligent and self-empowered. With this approach individuals will hopefully not resort to outside means in order to obtain these feelings art ificially within gangs. Bibliography (2003). Canadian Police Survey on Youth Gangs. Canada: Minister of Public Safety & Emergency Prepardness. Hanser, J. R. (2007). Gang Members as Special Needs Offenders. In R. D. Hanser, Special Needs Offenders in the Community (pp. 229-243).New Jersey, United States: Pearson Prentice Hall. (2005). Youth Gangs in Canada: A Preliminary Review of Programs & Services. Calgary, Alberta: Canadian Research Institute for Law and the Family. Public Safety Canada- National Crime Prevention Centre. (2007). Youth Gangs in Canada- What do we Know? Canada: Government of Canada. Wynterdyk, J. A. (2005). Issues & Perspectives on Young Offenders in Canada. Canada: Thomson Canada Limited. ——————————————– [ 1 ]. (2003). Canadian Police Survey on Youth Gangs. Canada: Minister of Public Safety & Emergency Prepardness. [ 2 ]. Victims of Violence. (2011, February 28 ). Gang & Group Violence.